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The “Big Bad Wolf” exhibition, the world’s largest book sale, welcomes visitors in Dubai from March 1 to March 10, 2024, bringing with it over one million diverse books covering various literary, intellectual, and scientific disciplines.

The exhibition, held in strategic partnership with Dubai Culture and Arts Authority, “Dubai Culture,” opens its doors from 10 AM to 12 AM, providing book enthusiasts, readers, researchers, students, universities, and educational institutions with a 10-day opportunity to acquire books at significantly discounted prices, reaching over 75% off the original book price.

Aligned with the goals of “Dubai Culture,” the international exhibition hosted by “Dubai Studio City” aims to create a creative and cultural environment in line with its sectoral priorities, seeking to make culture accessible to all and promote reading as a lifestyle in the local community.

The exhibition is part of the “Dubai Art Season 2024,” under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture and Arts Authority, Member of the Dubai Council. The season, which began on January 12, will continue until the end of March, operating under the theme “Explore the World of Art and Creativity.” It encompasses a diverse range of initiatives, entertainment events, and significant art festivals, empowering the cultural and artistic sectors in Dubai.

The concept of the “Big Bad Wolf” exhibition originated in Malaysia in 2009 and has since expanded globally. It provides readers with the opportunity to purchase desired publications at affordable prices, with discounts reaching up to 95% off the original prices in some cases. The exhibition also enables publishers to efficiently clear excess book inventory stored in their warehouses.

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