January 4, 2024

MIPCOM Joins FOMEX at Saudi Media Forum, Highlighting Global Media Trends

MIPCOM Joins FOMEX at Saudi Media Forum, Highlighting Global Media Trends

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MIPCOM, the international market for co-production and entertainment content, is set to partake in the Future of Media Exhibition “FOMEX.” The Saudi Media Forum has scheduled the event for February 19-21, 2024, in Riyadh.

Held in Cannes, France, MIPCOM stands as the world’s largest annual gathering in its sector. It attracts over 11,000 participants from nearly 100 countries, highlighting the Saudi Media Forum’s global relevance and its associated events.

Bassel Hajjar, the Middle East TV Market Director at MIPCOM, acknowledged the festival’s first foray outside France at the Saudi Forum and FOMEX. He recognized these events as key milestones in the regional media landscape. Hajjar noted the forum as a hub for top media brands and diverse production sectors in the Kingdom. He emphasized that this forum and exhibition are now crucial for numerous production companies and distributors in the Middle East.

Pascal Lelaimend, MIPCOM’s Director for MEA, commended the Forum’s growth and increased Arab and Middle Eastern participation. She commended the forum’s sophisticated organization, particularly in drama production and intellectual content.

The Saudi Broadcasting Authority is responsible for organizing FOMEX. This initiative bolsters Riyadh’s role as a nucleus for global media and communication, aligning with Saudi Arabia’s aspirations to lead in future civilization developments. These efforts are in harmony with the nation’s Vision 2030 goals.

The upcoming second edition of FOMEX will feature over 200 exhibitors. These participants represent both local and international companies specializing in media content production. The event coincides with the forum, which will include a series of prominent media activities. The overarching theme for both the forum and exhibition is “Media in a Forming World.”

Source: Asharq Al-Awsat

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