December 14, 2023

Saudi Media Diplomacy in the Jeddah Book Fair

Saudi Media Diplomacy in the Jeddah Book Fair

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During the Jeddah Book Fair 2023, visitors had the opportunity to engage with various media diplomats in the seminar titled ‘Saudi Media Diplomacy’ as part of the cultural program. The panel included former Ambassador Dr. Saud Katib, who served as the former Deputy Minister of Foreign Affairs, and Dr. Majid Al-Ghamdi, a media consultant and expert.

The discussion was moderated by political anchor Hani Al-Hajazi from Al-Sharq News Network. Al-Hajazi disclosed that the seminar showcased Saudi media diplomacy, examining its strength, impact, reality, and aspirations. The focus was on constructing a new and authentic image of the Kingdom amidst its rapid progress across various domains.

The seminar addressed the global attention garnered by Saudi Arabia, emphasizing its economic strengthening, diversification beyond oil, and the use of soft power in diplomatic endeavors. Participants explored how media could contribute to enhancing the Kingdom’s reputation, and strengthening current media channels directed at an international audience.

Al-Hajazi highlighted discussions on media investment in various sectors, including entertainment, global events, sports, and tourism, to bolster the state’s influence and encourage responsible cross-border discourse. The seminar emphasized building diplomacy grounded in the stereotypical image and Saudi identity.

Topics encompassed the role of media in showcasing Saudi achievements, leveraging soft power for positive international perceptions, and contributing to presenting a comprehensive image of the Kingdom’s vibrant cultural scene. Overall, the seminar aimed to highlight how Saudi media diplomacy contributes to shaping a positive global narrative and elevating the nation’s international standing.

Source: Okaz

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